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Developing or publishing a mobile app? Your mobile app almost certainly requires a Privacy Policy BECAUSE:

• Privacy laws require a Privacy Policy when personal information is collected
• Apple tree requires all iOS developers to publish a Privacy Policy
• Google requires about all Android developers to publish a Privacy Policy

This commodity contains some simple, step-by-step guides to creating a basic Privacy Policy for your mobile app. We're going to look briefly at the requirements under privacy law, Apple's policies, and Google's policies, and so you tin confirm if you lot need a Privacy Policy for your mobile app.

We've also put together a Sample Mobile App Privacy Policy Template that yous can use to assistance write your own.

• 1. Privacy Law and Mobile Apps
• 2. Do I Need a Privacy Policy for My iOS App?
• iii. Do I Need a Privacy Policy for My Android App?
• 4. A Privacy Policy for Cantankerous-Platform Apps
• 5. Privacy Policy for iOS Apps
• 5.i. one. Check Which Privacy Laws Apply to You
• 5.2. 2. Identify What Information Your App Collects
• 5.3. 3. Explain How You Collect User Data
• 5.iv. 4. Explain How Y'all Utilize User Information
• 5.5. 5. Confirm Recipients of User Data are Compliant with Apple tree's Policies
• 5.half dozen. half-dozen. Explicate Your Data Retention and Deletion Policies
• 6. Privacy Policy for Android Apps
• vi.1. 1. Check Which Privacy Laws Apply to You
• vi.2. 2. Identify What Data Your App Collects
• half-dozen.3. 3. Explicate How You Collect User Information
• 6.four. four. Explain How Y'all Use User Data
• 6.5. 5. Explain How You Share User Data
• vii. Where to Display Your Mobile App Privacy Policy
• seven.one. Apple App Shop
• seven.2. Google Play Store
• 8. Summary of an App-specific Privacy Policy
• 9. Download Sample App Privacy Policy Template
• 9.1. Sample Mobile App Privacy Policy Template (HTML Text Download)
• nine.2. Sample Mobile App Privacy Policy Template (PDF Download)
• ix.3. Sample Mobile App Privacy Policy Template (DOCX Download)
• ix.4. Sample Mobile App Privacy Policy Template (Google Docs)
• 9.5. More Privacy Policy Templates

Privacy Law and Mobile Apps

Many privacy laws around the world require businesses to provide their customers with a Privacy Policy. Privacy police force is becoming stricter all the fourth dimension, and intrusive mobile technology is a big reason for this.

It's highly likely that y'all will need to comply with privacy constabulary if you lot develop or publish a mobile app.

Here are some examples of countries and regions with privacy laws that require all or some businesses to publish a Privacy Policy:

• United States (US): About notably, laws such as the California Online Privacy Act (CalOPPA), the California Consumer Privacy Deed (CCPA) and the California Privacy Rights Deed (CPRA)
• European Wedlock (European union): The General Data Protection Regulation (GDPR) and the ePrivacy Directive
• United Kingdom (UK): The GDPR, Privacy in Electronic Communications Regulations (PECRs) and Data Protection Act 2018
• Canada: Personal Data and Privacy of Electronic Documents Act (PIPEDA)
• Australia: Privacy Act
• Southward Africa: Processing of Personal Data Act (POPI Human activity)

Depending on where your business concern is based, and where your users are based, yous might need to comply with several of these laws, and perhaps many more.

For example:

• If your app is accessible in California, you lot must comply with California privacy police
• If your app is accessible in the European union, you must comply with EU privacy law

For a more than complete look at privacy laws around the earth, view our commodity: Privacy Laws By Land.

These rules use whether you take a business presence in these places or not.

Most of these laws only require you to publish a Privacy Policy if your mobile app collects "personal data." Nevertheless, personal information is a very wide concept.

Personal information tin can be a person'due south name or e-mail address. It can be their username or device ID. Or it tin can fifty-fifty be data about how they use your app. For more than data, see our commodity What Is Personal Information Under Privacy Laws?

Do I Need a Privacy Policy for My iOS App?

Yep, Apple requires every iOS app to have a Privacy Policy. This rule has been in place since Oct 2018.

Apple is very clear in its App Store Review Guidelines that every app requires a Privacy Policy:

Apple tree has some very specific requirements about what you must cover in your Privacy Policy.

There's a step-by-step guide on how to create an iOS Privacy Policy below. We as well take a detailed wait at this topic in our article Privacy Policy for iOS Apps.

Do I Need a Privacy Policy for My Android App?

Aye, you're probably required to have a Privacy Policy for your Android app.

Google isn't quite as strict as Apple when it comes to having a Privacy Policy. There'south no blanket rule that every Android app requires a Privacy Policy. Instead, Google states that your app requires a Privacy Policy if you lot collect "personal and sensitive information."

Discover that Google'due south definition of personal and sensitive information is very wide. It includes "personally identifiable information," which is some other style of saying "personal information."

So, if your Android app collects any kind of personal data, you need a Privacy Policy. This might include a name, username, or email address.

Google adds that you too need a Privacy Policy if you lot collect:

• Payment data
• Authentication information
• Location information
• Contacts, call or SMS data
• Microphone or photographic camera data
• Device or app usage data

If yous're taking payments, running analytics, or accessing certain device permissions on your Android app, y'all need a Privacy Policy.

Google has specific requirements near what you lot must include in your Privacy Policy. There's a stride-by-step guide on how to create an Android Privacy Policy below. Nosotros also take a detailed look at this topic in our article Privacy Policy for Android Apps.

A Privacy Policy for Cross-Platform Apps

Releasing your app on both iOS and Android? Apple and Google have slightly different requirements, but yous don't need two split Privacy Policies.

Nosotros've created pace-past-step guides from creating a Privacy Policy for either iOS or Android beneath. There'southward some overlap betwixt these guides.

You'll notice that steps one-4 of our two guides are the same for both iOS and Android apps. If you want to create a Privacy Policy that covers both Apples and Google's requirements, ensure you read:

• Steps 1-four from either the iOS or Android app guidance, and
• Step v and 6 from the iOS apps guidance, and
• Step five from the Android apps guidance

Privacy Policy for iOS Apps

Here's a stride-by-stride guide to creating a basic Privacy Policy for an iOS app.

Before we brainstorm, note that Apple has specific rules for developers of sure types of apps, including apps aimed at children, Mobile Device Direction apps, and VPN apps. Depending on the nature of your app, you may demand a more detailed Privacy Policy.

Here'south what your iOS Privacy Policy must include, at minimum:

We're going to pause those requirements down into six steps:

1. Check Which Privacy Laws Apply to You

Remember that higher up all, your iOS Privacy Policy must be legally-compliant. You lot may need to comply with privacy laws that go beyond Apple'due south requirements. We tin help you create a legally-compliant Privacy Policy for many major markets (see above).

ii. Identify What Information Your App Collects

Apple outset requires that your Privacy Policy identifies what data your app collects.

This means listing all user information yous collect via your app, whether you lot think it's "personal information" or not.

Here's a good example from journaling app Reflectly.

Outset Reflectly lists the personal information information technology collects:

Reflectly likewise lists some other sorts of data its app collects:

3. Explain How You lot Collect User Information

Y'all must explain how your app collects user information.

There are two broad ways in which your app might collect user data:

• Your users might provide their data voluntarily, for instance by setting upwards an business relationship or granting device permissions.
• Your app might collect users' data automatically, for instance past recording and sending you information virtually how they apply the app.

Here'southward how Display io explains these two methods of data drove to its users:

Note that in this department of its Privacy Policy, Display io covers both points 2 and 3 of our list.

Your business organization might also collect personal information from third parties (such as marketing companies) or publicly bachelor sources (such as social networks). Although this might not be strictly relevant to your app, you lot may however demand to disclose it in your Privacy Policy.

4. Explain How You Use User Data

Y'all must explain exactly how you lot use the data your app collects.

Here's a great case from FaceApp. FaceApp is a photo-editing app that experienced controversy over its Privacy Policy in 2019. Its revised Privacy Policy seeks to reassure users and provide every bit much transparency as possible.

Here's an excerpt of the relevant department of FaceApp's Privacy Policy:

Think very carefully near what y'all're doing with all the information your app collects. Be very clear virtually what you're doing with this information. And if you collect data that y'all don't need, stop collecting it.

5. Confirm Recipients of User Data are Compliant with Apple tree'southward Policies

Y'all must provide certain information well-nigh any third parties with whom you share user data.

Let's remind ourselves of Apple'south exact requirements:

That point we've highlighted above is effectively 2 rules in i.

1. You must ensure that whatsoever third parties with whom you share information comply with Apple's rules, and
2. You must confirm that you do this in your Privacy Policy

Here's an example from Crazy Labs:

half-dozen. Explicate Your Data Retention and Deletion Policies

Your Privacy Policy must provide information about your data memory and deletion policies.

Once again, let's expect at Apple'southward exact requirements.

This is more complicated than it first appears. This requirement implies that you must:

1. Create policies that determine how long you store user data and under what circumstances you'll delete it
2. Provide a method for your users to revoke consent or request deletion of their information
3. Explicate all of this in your Privacy Policy

Here's an example of a simple data retentiveness policy clause from Pitchero:

Pitchero explains that information technology will retain its users' data for every bit long every bit they are active users, and information technology volition delete user information afterward 3 years of inactivity. It also notes what the procedure is for not-registered users.

If you ask for your users' consent when you collect their data (Apple tree insists that you practise request consent nether most circumstances), you must permit them to revoke consent. Y'all must too provide a way for them to revoke consent (modify their minds).

Here's how Fitbit explains several ways in which its users can revoke consent via settings information technology provides in its mobile app:

You should as well set up a process by which your users tin request that you delete their data. Your Privacy Policy should explain this process to your users, such as past providing your contact information and a note that users tin electronic mail y'all with deletion requests.

Information technology'south adept to provide a style for users to delete their data from within your app. Here's an example from the Intuit QuickBooks Cocky-Employed app:

While Apple does accept some strict requirements, they aren't overly complicated to satisfy with some unproblematic Privacy Policy clauses and content.

Privacy Policy for Android Apps

As nosotros've seen, Google requires your app to have a Privacy Policy if it collects "personal and sensitive user information" (which is a very wide term).

So, what should you include in your Android app Privacy Policy? Here'due south an extract from Google'southward "Privacy, Security, and Deception" page:

We're going to break those requirements downwards into five steps:

ane. Check Which Privacy Laws Apply to You

Your Privacy Policy must be legally compliant.

We tin help y'all create a legally-compliant Privacy Policy for many major markets (see above).

Annotation that Google has some very specific requirements if your mobile app is attainable within the EU. We explicate some of these rules in our article Privacy Policy for Android Apps.

2. Identify What Data Your App Collects

Yous should identify what types of data your app collects.

The data you collect might include:

• Technical information such as location, usage data, or SSAID (Android ID)
• Directly identifying personal information such every bit a user's proper noun, email address, or username
• Other sensitive information such equally passwords, payment details, or information near a person'south race, gender, or behavior

Here's how Overhaul explains what data it collects:

Annotation that Overhaul specifies that it collects this information directly from its users. This leads u.s. onto the side by side section of your Android app Privacy Policy.

three. Explicate How You Collect User Data

You lot must explain how your app collects information.

Your Android app probably collects user data in two chief means:

1. When your users provide it straight (e.k. when they set up an account)
2. When your app collects is automatically

Hither's how Fitlink explains what data it collects from its users directly:

Here's how Animoto explains what information its app collects automatically from its users:

Depending on your business, you might as well collect personal information about your users from third parties. You should also disembalm this in your Privacy Policy.

4. Explicate How You Use User Data

At present you've told your users what data you collect and how you collect, you need to explain how you use their data .

Here'south an example from SoundCloud:

This is just a minor excerpt from the long list SoundCloud provides. Think carefully nearly how you use any data your app collects.

Google requires that yous explain:

• How yous share user data (we can assume requires you to identify what types of user information you share)
• What types of third parties you lot share user data with

Here's how Foursquare Up does this:

Where to Brandish Your Mobile App Privacy Policy

Both Apple tree and Google require that you display an hands-accessible link to your Privacy Policy within your mobile app. For example, this could be within your app's "Settings," "Almost," or "Legal" menu.

Here's an example from the BBC iPlayer app:

You should also, as far every bit possible, provide a link to your Privacy Policy whenever you collect personal information.

Here's an instance from the self-improvement app Deepstash. The user tin admission Deepstash's Privacy Policy when they first gear up an business relationship:

Yous should also provide access to your Privacy Policy whenever taking payments over your app. Here'southward how Aural does this:

Take every reasonable opportunity to nowadays your Privacy Policy to your users.

Apple App Store

For iOS Apps, y'all must submit a link to your Privacy Policy when yous upload your app to App Shop Connect:

This link will then display in your App Store listing once your app is published.

Google Play Store

For Android apps, you'll need to upload your Privacy Policy to the Google Play Store via your Play Console.

Google explains how to practice this on its "Prepare your app for review" page:

This link will then brandish in your Google Play Store listing once your app is published.

Summary of an App-specific Privacy Policy

Mobile app developers need a Privacy Policy to comply with privacy police force, Apple tree'due south policies, and/or Google'southward policies.

Here's a summary of the steps you should have when creating a Privacy Policy:

	Mandatory for iOS apps	Mandatory for Android apps
Check which privacy laws apply to you	✔	✔
Identify what data your app collects	✔	✔
Explain how y'all collect user information	✔	✔
Explicate how yous use user information	✔	✔
Confirm recipients of user data are compliant with Apple's policies	✔	✗
Explicate your information retention and deletion policies	✔	✗
Explain how you share user data	✗	✔

Ensure you brand your Privacy Policy easily available:

• Within your app'due south menus
• Whenever yous collect personal or financial data
• Via your listing on the App Shop and/or Google Play Store

Download Sample App Privacy Policy Template

Generate a Privacy Policy in simply a few minutes

Our Sample Mobile App Privacy Policy is available for download, for free. The template includes these sections:

• Definitions
• Collecting and Using Personal Data
• Usage Data
• Use of Personal Information
• Transfer of Personal Information
• Disclosure of Personal Data
• Security of Personal Information
• Links to Other Websites
• Changes to Privacy Policy
• Contact Information

Sample Mobile App Privacy Policy Template (HTML Text Download)

You tin can download the Sample Mobile App Privacy Policy Template as HTML code below. Copy it from the box field below (right-click > Select All then Copy-paste) and then paste it on your website pages & app screens.

Sample Mobile App Privacy Policy Template (PDF Download)

Download the Sample Mobile App Privacy Policy Template as a PDF file

Sample Mobile App Privacy Policy Template (DOCX Download)

Download the Sample Mobile App Privacy Policy Template every bit a DOCX file

Sample Mobile App Privacy Policy Template (Google Docs)

Download the Sample Mobile App Privacy Policy Template as a Google Docs certificate

More Privacy Policy Templates

More specific Privacy Templates are bachelor over our blog.

Sample Privacy Policy Template	A Privacy Policy for all sorts of businesses.
Sample GDPR Privacy Policy Template	A Privacy Policy for businesses that need to comply with GDPR.
Sample CCPA Privacy Policy Template	A Privacy Policy for businesses that need to comply with CCPA.
Sample California Privacy Policy Template	A Privacy Policy for businesses that need to comply with California's privacy requirements (CalOPPA & CCPA).
Sample Virginia CDPA Privacy Policy Template	A Privacy Policy for businesses that need to comply with Virginia'due south CDPA.
Sample PIPEDA Privacy Policy Template	A Privacy Policy for businesses that need to comply with Canada'southward PIPEDA.
Sample Ecommerce Privacy Policy Template	A Privacy Policy for ecommerce businesses.
Minor Business organisation Privacy Policy Template	A Privacy Policy for small businesses.
Privacy Policy for Google Analytics (Sample)	A Privacy Policy for businesses that employ Google Analytics.
Sample CalOPPA Privacy Policy Template	A Privacy Policy for businesses that need to comply with California'southward CalOPPA.
Sample SaaS Privacy Policy Template	A Privacy Policy for SaaS businesses.
Sample COPPA Privacy Policy Template	A Privacy Policy for businesses that need to comply with California'due south COPPA.
Sample CPRA Privacy Policy Template	A Privacy Policy for businesses that need to comply with California's CPRA.
Blog Privacy Policy Sample	A Privacy Policy for blogs.
Sample E-mail Marketing Privacy Policy Template	A Privacy Policy for businesses that use email marketing.

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